The Saudi Commission for Tourism and National Heritage (SCTH) organizes exhibitions and conferences, designing and implementing distinguished tourism and heritage events, including tourism conferences, heritage festivals, and exhibitions showcasing tourist destinations, with a focus on highlighting the Kingdom’s tourism and heritage assets.
The SCTH also coordinates and manages events, providing comprehensive management of all event phases, from planning to execution, ensuring the achievement of the SCTH’s promotional and informational objectives.
The SCTH prepares promotional and printed materials, designing promotional and printed materials that align with the SCTH’s visual identity, such as tourism brochures, informational pamphlets, and tourist maps, highlighting the Kingdom’s tourism and heritage assets.
The SCTH provides professional documentation of all events, along with comprehensive media coverage that reflects the SCTH’s efforts in promoting the tourism and heritage sector both locally and internationally.
The SCTH also handles photography and media coverage. Marketing and promotion of events: The General Authority for Tourism and National Heritage: Developing innovative marketing strategies to enhance event attendance and ensure broad participation from the public and stakeholders, while utilizing digital and traditional marketing tools.